How to Fix Negative Google Places Reviews
We work with companies that can help you fix your online reviews. If you or your business is being attacked online contact us today and we can help. While Google places and other online review sites can help your business, they can also be a dangerous problematic situation when customers start leaving negative reviews on these sites. Contact us to get your Google places negative review problem fixed today.
Google Places is an incredibly useful tool for any business looking to elevate themselves online with easily-managed, self-made content that directly promotes their business. Google Places brings the power of advanced search engine marketing technology and the popularity of Google’s products directly to businesses. Businesses that take advantage of this free service can jump-start their online marketing efforts, and attract more exposure to their website and their physical location directly from search results.
Google Places has been an incredibly useful service to Google and to its users, thanks to the wealth of information it provides in one self-contained space. Google’s continued efforts to integrate Places further with their various other products means that businesses on Places will be involved in the cutting edge of information access and online marketing advancements. Claiming your business on Places is simple, and the advantage your business receives over competitors that aren’t on Places can earn you—and cost them—valuable profits and new business.
Google Places and Yelp: Bad for Each Other, Good for Businesses
There has been an ongoing conflict between Google and Yelp.com, a popular business review site whose product directly competes with Google Places. Towards the middle of 2011, Google Places started aggregating data—including reviews and ratings scores—from Yelp without linking or attributing the competing website. Users believed this meant that Yelp was integrated into Google Places, but that was far from the truth.
Yelp was furious with Google, and after Google announced that it was a glitch in their earlier Places coding, Yelp was determined to keep their content off of Google Places. Yelp has since partnered with both Apple and Microsoft to provide direct accessibility to customer reviews for iDevices and Microsoft Bing. Google has partnered with professional review company Zagat in response and is integrating internationally-recognized Zagat reviews into their Google Places product.
In short: Google Places and Yelp.com are two very different things and smart businesses will represent themselves on both services for the benefits of both services.
Tips for Using Google Places to the Fullest
Google Places allows businesses to include all sorts of information, ranging from free keywords to associate the business within searches, to pictures and multimedia content for search visitors. All essential information can be neatly categorized for easy search discovery, and any other relevant data points visitors might commonly search for can be added by business owners and marketers.
Google Places also has space for internet users to leave reviews and star ratings of businesses. These reviews can be incredibly powerful resources for swaying potential customers towards your products and services, but as a business owner you should allow these reviews to come naturally. Encourage your customers to hop online and leave you a genuine, positive review, and it will help your business succeed in the long run. Positive reviews can also be used to “bury” negative reviews and move them out of sight from the vast majority of your future customers—a simple, effective reputation management tool any business can take advantage of.
Fake reviews, or “canned” reviews from companies that promise quick results, are a bad idea. They are usually easy to spot thanks to the reviewer’s public review history; and if Google feels that you are unfairly gaming the review system to your advantage, they can pull the plug and delist your entire Places page.
Plugging Your Business into Future Google Innovations
Google Places is being actively updated now and will continue to be for months, as a component of Google+ Local. Google’s personal profile website, Google+, is steadily gaining more ground in the social networking industry as a highly valuable source of consumer engagement for businesses and professionals worldwide. Google Places is a solid bet on positive reputation management now, and Google+ Local is a solid bet on the future.
When you sign up and claim your business on Google Places, your Places information will automatically be aggregated into Google+. From there, you can add more information about yourself as the owner, and you can even maintain an active social media presence by establishing a Google+ page for your business. These services are free and will only increase in value as Google continues to roll new services and innovate new features as a part of their Google+ platform.